Monday, 11 November 2013

Night Of Champions & Help An Internet Marketing Company Could Give

By Robert Sutter


"Night of Champions" is one of WWE's yearly pay-per-view events and it is one that wrestling fans have tuned in for time and time again. With every championship on the line, it's clear that a great deal of attention is going to be placed on it. That being said, I cannot help but feel as though the show wasn't nearly as effective as it could have been. There were many reasons for this and I feel as though an Internet marketing company could have come into play in tremendous fashion.

I believe one of the things that frustrated me about the show was the series of interactive polls that WWE displayed throughout the night. Basically, fans had to vote on who they believed were the greatest WWE Champion, greatest United States Champion, and so forth with five different choices for each. However, the problem is that this doesn't exactly give the fans a great amount of selection. Being limited does not exactly give the impression that they have the choice.

In fact, I cannot help but feel as though a poll of this nature would have been better if networking had more of an influence. For example, what if Twitter was allowed in order to let fans send their tweets on who they believed were the best champions of each category? Tweets are easier to keep track of and it lets the fans become more involved. It sounds like a much better system than locking fans to predetermined choices without any kind of room to move around.

If any authority could come into effect to make this better, it would have to be an Internet marketing company. In my eyes, firms like fishbat are able to see just how important choices are and how they play into fan interaction overall all. Fans want to be able to have as much selection as possible so that they can be certain they aren't confined to just a couple of ideas. This, to me, has the potential to be a much more effective model than any other in the past.

Maybe it's a case of revisionist history that WWE wants to go about doing and seems to cast aside other popular choices. We believe there to be much more effective choices than the ones listed on the poll and we know that they more than deserve the attention that the company does not want to give them. In my mind, Twitter could have been the perfect platform, especially given WWE's insistence of pushing networking in general. However, it seemed like more of a missed opportunity than anything else.




About the Author:



No comments:

Post a Comment