Thursday 28 November 2013

Search Engine Optimization: What You Need To Know

By Stavros Georgiadis


The process of tailoring your website with keywords for the purpose of improved search engine results rankings is called search engine optimization. This is also a profitable business area. SEO is sometimes believed to be out of the reach of regular users. Rubbish!

To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. Search engines will process the keywords in these metatags, helping you maintain a presence in a larger array of searches. A good example is using the keywords "eyeglasses" and "eyeglases" if your website is all about eyeglasses.

SEO writing style needs to be applied to your writing techniques, if you want to start ranking higher with search engines. This involves keeping your writing fluid, but using keywords repeatedly. This improves your rankings by increasing density, a factor used by many search engines.

Make sure you select relevant keywords to use in your anchor text when posting an internal link. If the text you use is generic, like "click here," you are missing out on a great opportunity to optimize your site a little more. In order for spiders to notice your site, relevant keywords should be incorporated into anchor text.

Buy an easy to remember domain name. If people will only hear your site name out loud, as in a Youtube video, this is doubly important.

When you put in place meta tags on all pages, it can help you get the most SEO. These tags are perfect for giving a "snapshot" of your site, through descriptions, on the search results page. It is important to write meta tags which are short but informative. They will get people to come to your website, even if you aren't on the top of the search engine results.

You can accomplish this by making a robot text file. txt file and putting it in the root of your directory. This makes certain files found on your website inaccessible to the search engine.

PageRank increases are not just about gaining visitors, but in keeping them on your site. There is more and more evidence available suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. ) has some bearing on the site's Page Rank. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

The world of podcasts is also something you should consider. You can include both audio and video content in a podcast, just be sure it is content your users care about. These are very popular nowadays, and you should take advantage of this opportunity. Descriptions of your podcasts, then appear to search engines.

Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!




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