Tuesday 26 November 2013

Is Facebook Marketing Going To Enhance Your Business?

By Stavros Georgiadis


In terms of marketing, Facebook is almost unrivaled in its impact. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. If you want to get the most out of your marketing efforts, you'll need to read up on Facebook marketing.

Make sure any content you publish is linked through your Facebook. For example, link a summary of your blog onto Facebook if you have one. It's also possible to link Twitter to Facebook so that all your tweets display there too.

If you're using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. You can attract more followers with an attractive page.

Don't forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. Respect and reward your audience as much as you can. This leads to engagement of your customers who can then spread the word to others.

Consider creating a Facebook group rather than just a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. This will also give you the ability to inform your subscribers of updates.

Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and turn it into a Promoted Post on your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

The goal of Facebook marketing is to increase your overall profits. So set a monthly goal for a particular amount of products sold. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If you're not gleaning business, your strategy needs readjusting.

Most people market on Facebook because they want to improve their sales. This is why it's a good idea to set a goal for how much you'd like to sell by the time the month's over. Likes don't mean anything unless those people are also buying from you. If you're not getting the sales you need then it may be time for you to rethink the strategy you're using.Offer an easy way for your followers to sign-up for contests. You can provide incentives for people to do so, which will make communication easier going forward. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

Ask followers for insights on how to improve your business. Folks like feeling as though they are part of the process. This is a great way to help build a community within your brand. For example, if you blog, ask readers to suggest post topics.

As this article stated in the beginning, Facebook is a great place to market due to how popular it is. If you correctly use Facebook to market, you'll have quite a few people interested in the products or services you're offering. Take what you've learned here and watch your sales figures climb sky high.




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