Tuesday, 15 October 2013

Internet Marketing & The Impact Of Pikmin 3

By Rob Sutter


Wii U is the kind of name which gamers will have mixed feelings about these days. To say that it has earned its fair share of criticism would be nothing short of an understatement and the divide that this system has created has been, to say the least, mind-blowing. That being said, can the upcoming Pikmin 3 help out the console's admittedly stagnant ways? I think that there's a chance for success, especially if the idea of Internet marketing is one which will come into play.

Those who only know about Nintendo on the most casual basis will probably hear about Pikmin and scratch their heads in wonder. It's possible that they do not know much about it, if anything at all, but I think that this goes to show just how clear Nintendo's image truly is. Mario and Zelda are arguably the company's two greatest names and Pikmin is one which falls relatively low on the Nintendo tier. This does not mean that it doesn't have a clear audience, though.

I believe that Pikmin's following has been surprisingly devoted for such a little-known series on the part of Nintendo. Keep in mind that there are many reasons for this, one of them being the creative world which is rather deviant from the more realistic experiences which is seen in gaming nowadays. Shouldn't said experiences find themselves in a company that has prided itself on family experiences in the past, though? This is the kind of idea which varies from gamer to gamer, depending on specific tastes.

Internet marketing is the kind of subject which should be tied to Pikmin 3, especially when you consider how poor marketing overall has been for the Wii U as of late. There should be a sense of appeal so that all audiences would be drawn to the console, no matter their level of experience. This company can most likely create many games but it will not be able to make sales unless an audience is put into place. When it comes to the audience in question, firms the likes of fishbat know just how important it is.

As far as sales so far are concerned, Pikmin 3 has actually proven itself rather well for a game tied to a console that doesn't have a strong install base yet. It told just a bit more than the first game during the weekend and I'd like to think that sales will only continue to mount. This doesn't even begin to include the downloadable versions which haven't been tallied, either. Even if this first-party identity may not have the biggest name, it could house the greatest potential.




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