Thursday, 10 October 2013

How To Use Facebook To Market Your Business

By James Mortimer


Do you need to start marketing your business but have no idea where to start? If that's the case, check out the options for Facebook marketing. The millions of Facebook users are all potential customers. Keep reading through the below advice to get you going in the right direction.

Make sure any content you publish is linked through your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Look into a Facebook advertisement to sell your product. You are able to customize your ad so that it reaches your target audience. You can also set a budget for yourself so that you spend as little or as much as you can afford. There are also no long-term commitments required. You have the ability to stop the ad at your convenience.

Don't let spam overrun your page on Facebook. Look for the filters that allow you to easily remove it. Page administrators are able to put keywords in that will be filtered out.

Always answer to the comments and questions people send you on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. If you have a page on your site that holds the information or SEO tips they need, share the link with them.

Consider buying a Facebook advertisement. You are able to customize your ad so that only one gender or a certain age group can see it. The number of ads will depend on your budget. One of the advantages is that a long term commitment is not required. You can stop your ad whenever you want.

Be very carefully about the updates you post. Subscribers will get bored if your updates contain no value. Updates need to be entertaining, helpful, or educational. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

Facebook marketing is all about eventually selling more of your product. Set yourself a monthly sales goal when you start marketing on Facebook. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If you are disappointed in your sales, it might be time to make changes in your business strategy.

Do not share updates that are not directly related to your content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Your personal account should be used if you have personal things you want to talk with people about.

It can be a little rough in the beginning of your marketing efforts. Start the marketing process by displaying the Facebook button on your company's website. This will allow people to get connected with your business. It's not as intrusive as various other types of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.

It is important to get input from your fans. Customers like to feel they are being heard. Give your followers the power to make some simple decisions. For example, if you run a blog you could ask them what kind of posts you should make.

Facebook marketing can seem like a daunting task and getting started may not seem easy at first. Make sure you add a link to your Facebook page on your website. This widget allows customers to easily connect to your business's Facebook page. When your business gets "likes" on Facebook, it will be easy to update fans on what is happening with the business.

If you're not already using Facebook to promote your business, you probably will now. You should have learned all that you need to know, so you don't have any excuse not to use Facebook. Regardless of the time you've been using Facebook, there is always room for improvement. Just keep using the advice you've read here.




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