Thursday 31 May 2018

Vital Questions About Bounce Rate That Long Island SEO Specialists Should Know

By Rob Sutter


What are some of the most prominent factors that go into how well a website ranks? Bounce rate may be one of the most important, and to say that it goes a long way would be an understatement. Any Long Island SEO company will tell you that if a site fails to hold someone's attention, it stands a lesser chance of ranking well. With this in mind, here are a few bounce rate-related questions that deserve to be responded to.

"What's the definition of bounce rate?" Any authority on marketing, fishbat.com included, can tell you that this is a term referring to the number of visitors that arrive on a site, only to click away soon thereafter. This increases bounce rate and much like a golf score, it's ideal that this number is as low as possible. Otherwise, it indicates that there is something amiss with your site. Fortunately, most problems can be diagnosed and corrected by your local Long Island SEO specialist.

"How long should someone stay on my website?" There's no exact number to be given, mainly due to the fact that websites are different across the board. However, it's been said that the average time that someone should spend on any website ranges from 50 seconds to one minute. Of course, you'll want to make sure that visitors click onto internal pages as well. This number will vary depending on where someone clicks on your site from, as anyone that works in SEO can attest.

"If my site's bounce rate is higher than normal, what can happen?" Let's say that your site has a high bounce rate; the issues that occur can be numerous. These include loss in rankings, less website engagement, and fewer people consuming your digital content over time. No matter how much work you put into your site, it should be optimized so that bounce rate becomes a non-issue. Fortunately, there are multiple ways to avoid this issue.

"How can I improve my site's bounce rate?" First, make sure that you create content that you can update your site with on a regular basis. Second, test your site to see how smooth the experience is; if there are any hiccups, these should be ironed out. Third, if there are any broken or misleading links, fix them so that your bounce rate doesn't take a hit. Steps like these will make a collective difference in how your site performs from an SEO standpoint.




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