Saturday 23 December 2017

4 Big Benefits Of Voice Search For Online Marketing Companies

By Arthur Williams


The ways that we use technology have expanded, to say the least. One of the pillars of proof of this is the inclusion of voice search. The idea of finding what we need, without ever touching a keyboard, is nothing short of remarkable. As a matter of fact, it would make sense for online marketing companies to recognize this type of technology as well. Here are 4 reasons why they should, as it will lead to undeniable success.

One of the big benefits of voice search, believe it or not, is the fact that it's still relatively new. What this means, according to companies such as fishbat, is that it will be easier for the average person to get onboard with it. From there, they can spend their time learning about this type of technology and figuring out how they can best implement it moving forward. No online marketing company will be able to disagree.

It can also be argued that voice search is, in a word, easy. The average person cannot type as quickly as they would speak, meaning that the latter is oftentimes the preferred method of expression. Wouldn't it make sense, years down the road when this technology is more developed, for someone to speak a search query rather than take the time to type it out? People want to keep things simple, which may be where voice search shines.

Voice search can also be used for local results, which is where SEO comes into play. Let's say that, for the sake of this piece, that you're a bakery owner in Staten Island. If someone speaks, "Where is a good bakery in New York," you would want to show up. Not only will this help you in terms of awareness but potential business as well. SEO encompasses various platforms, including those that are heavily operated by voice commands.

Finally, voice search should be recognized for the amount of detail that it can cover. Simple Google searches work well, but they may not answer every question that the average user has. What this means is that voice search will have to grow so that it can answer more complex queries, whether they're in relation to products, services, or what have you. The potential exists and if it's realized, the Internet will become all the more user-friendly.




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