Wednesday 19 August 2015

When A Free Nook Isn't Free

By Cornelius Nunev


Sometimes, free isn't really free. For instance, a merchandise promotion may claim that if you buy an HP Ultrabook computer, you can get a totally free Barnes & Noble Nook e-reader. Such was the case on Cyber Monday 2012. But when one customer had to return the Ultrabook, they discovered that Nook is far from free. It went for retail price, $99 plus tax. Let this be a warning to you, as many free Nook offers are on the market - read the fine print.

Not necessarily free

Whenever you see a deal for something free, be wary. Nothing is really free. Brian is a consumer who got a brand new Ultrabook with a free Noon e-reader as part of a Cyber Monday sale. He was looking for a laptop and needed the deal. When he returned the computer he decided did not work for him, HP made him pay $99 plus tax for the e-reader.

Not the only consumer

Brian is not the first customer to see this kind of issue. The consumer does not get charged $99 when getting the computer though HP claimed that this is the way orders are processed. The "free Nook" was really the expense of a Nook and tax. Never believe the promotions you see.

According to a source within the HP returns department, the company will not take back a totally free Nook obtained through such holiday promotions, and the customer "will not receive the $106 they were charged for (the Nook)."

Wait, was not it a free Nook?

HPs fine print explained that the Nook was priced with the laptop meaning it is not actually free at all. The consumer had to cover it depending on the terms of the transaction.

The "free Nook" sting is still there and makes lots of people upset since it cannot be returned, though it could be sold at the consumer's discretion.




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