Sunday 23 August 2015

Using International Lobbying Firms To Succeed

By Ruthie Livingston


Sometimes politicians need help in promoting a project or cause they cannot represent on their own. They turn to international lobbying firms if the issue has an impact outside the country, or a domestic firm for regional concerns. The importance of their position in their party denotes extensive reach, and they can enhance it with the right help. There are few issues that are not addressed by lobbyists, especially if it comes down to a vote.

Politicians have varying degrees of influence in their realm reflecting their track records and time in office. They enjoy vast influence in many cases as they rise through the ranks. They can use lobbyists to further a program in the public eye or with Congress for the purposes of legislation. This ploy gives them additional power to achieve their many goals.

It is all about power and connections so experience weighs highly when selecting a lobbying firm. It must be in the relevant field. Then the ability to sway public or legislative opinion comes into play. It is odd that such illustrious efforts have garnered a negative reputation as influence-seekers. It should depend on the particular merits of the cause.

The success of lobbyists depends on the specific issue. It can be domestic or international in scope. You want to get more officials on your side in any case. They are a center of influence as they approach the right people in the right places. They know how to get things done. Many government projects would not succeed without the right lobbyists. Thus credit must be given where due.

It is all about gaining government support for a cause or issue. This type of work seems to get the most publicity. The top firms will stand out in the press, making it easier for companies and politicians to make their own selection. They will look for the right skills and perhaps international scope if it is relevant.

Most lobbying occurs within the arena of legislation as it is ongoing. Politicians who are expected to make decisions on behalf of others prefer to be in the know. It can be done efficiently through the lobbying system. The importance of the right people cannot be overemphasized. You can do research, check credentials, look at track records, and get referrals. You have to consider domestic versus international reach and what knowledge is required.

You can do some research to determine credentials, but it alone is not enough. There must be an interest in the subject at hand and adequate experience. Only in this way will you be working with the right professionals, and not just luck.

Thus background and experience must be weighed and assessed any way you can. Length of time in the lobbying field is mandatory to guarantee best results. An interest in the issue at hand follows suit. It comes down to a combination of qualifications to make the best and wisest choice.




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