Sunday 29 March 2015

How Can Crowdfunding For Women Help Support Women

By Lelia Hall


As the investors put it, the numbers in the Wall Street Journal Report do not lie. The trend in this report has shown that women are able to outperform their male counterparts whenever running the crowdfunding campaigns in which the target is to raise capital meant for their ventures. Success in crowdfunding for women is more natural than many people may think. It comes from their natural traits such as being more communicative and expressive. This means that they are in a better position to tell their story in a way that is able to catch the emotional core of the backers and other contributors.

The Wall Street Journal statistics are clearly what any upcoming and prospective female entrepreneur will not want to look at. Only 17% the board seats belong to women in the Fortune 500 companies. Of all the venture-backed firms, only 8% of CEOs are females and 30% of companies are owned by women.

However, the crowdfunding is a completely different story. Studies have confirmed that the ladies have up to 13% chance of success in such events than men. This is something to be proud of, as this is becoming a very popular way of raising capital for startups, and thus a possible way of reversing the statistics in the near future.

In this method of funding, the entrepreneur gets the opportunity to pitch to a large group of individuals, with completely different backgrounds. Each then contributes towards the capital for the business.

It is a site that is made of women with the aim of helping other women success. On top of availing the much-needed startup capital; it comes with additional benefits such as expert advice to the members. Experts all industries are brought to advise and educate the members in seminars and the experts get paid for their services.

The main advantage of crowdfunding is the benefits it offers to the female entrepreneurs. Although very competitive, it offers a very transparent way of raising the capital. As such, it over the sexual harassment that is common when exploiting alternative methods. Several stories have been published where the female entrepreneur ends up getting unwarranted sexual advances from the prospective male investors when pitching their business ideas.

There are several advantages of crowdfunding, particularly for ladies. In this method, they have the chance to raise capital in a more transparent method without having to go through situations in which sex pests can take advantage of them. There are several published and unpublished stories where ladies narrate how they get unwarranted sexual advances from a few rogue male investors pretending to help them pitch their businesses.

The best advice to the female entrepreneurs is that they must be ready and willing to take the opportunities as they arrive. This is a much easier alternative for getting the capital you are after. You can also use the network of friends, colleagues, family members, and vendors as a marketing force for your goods or services.




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