Sunday 23 February 2014

Advice On How To Improve Your Facebook Marketing

By Rosalia Kenaan


If you have a Facebook account, you are probably already aware of how many people use this social media site daily. But, what you may not be aware of is that Facebook is a wonderful tool a person or business can use for marketing. In this article, you will be given the best Facebook marketing tips around to help you get started.

Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.

Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.

Giveaways are very helpful in marketing. Give something away a winner picked from you followers. It will not cost you much money, but the communication opportunity with customers is invaluable.

By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Facebook. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.

Make sure your Facebook page looks great. Appearance is important in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.

Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment? If not, use targeted ads instead to bring your message to your target audience.

Likes won't pay your electricity bill, shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.

Try sending updates. Facebook Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important.

In conclusion, as a Facebook user, you already know that millions of people use this site. But, before today, you may not have known that it has become a common method of marketing. By properly using the above advice, you can get started on using Facebook marketing to your advantage.




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