With more and more businesses turning to social media for marketing, content has become all the more important. This is one of the reasons why Long Island advertising agencies may recommend recording, posting, and sharing videos on LinkedIn. This professional platform has shown tremendous engagement rates for videos, more so than text posts, so it should come as no surprise that they're becoming more commonplace. Here are the defining attributes of LinkedIn videos to make note of.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Focused - In addition to being relatively short in length, LinkedIn videos must be content-focused. What is it that you plan on providing your core audience? Are you looking to cover industry information that will help them stay in the loop? What if you're more into providing advice that will help aspiring entrepreneurs reach their dreams? These are just a few examples of content that your videos can provide to LinkedIn users.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Prompt - You should be prompt when it comes to posting LinkedIn videos, too. To better frame this, if a news story that you find interesting breaks, you'll want to get your thoughts out about it as soon as possible. The video that you'll record on the story in question should be published the day of so that, in theory, it attracts as much attention as possible. This is an example of promptness in action when it comes to LinkedIn content in general.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Focused - In addition to being relatively short in length, LinkedIn videos must be content-focused. What is it that you plan on providing your core audience? Are you looking to cover industry information that will help them stay in the loop? What if you're more into providing advice that will help aspiring entrepreneurs reach their dreams? These are just a few examples of content that your videos can provide to LinkedIn users.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Prompt - You should be prompt when it comes to posting LinkedIn videos, too. To better frame this, if a news story that you find interesting breaks, you'll want to get your thoughts out about it as soon as possible. The video that you'll record on the story in question should be published the day of so that, in theory, it attracts as much attention as possible. This is an example of promptness in action when it comes to LinkedIn content in general.
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Consult fishbat to discover more about LinkedIn and other social networking websites.
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