Sunday 23 April 2017

Chatbots & The Biggest Pros And Cons Told By Long Island Advertising Agencies

By Rob Sutter


If you're unfamiliar with chatbots, you should know that they're basically programs that are meant to speak to visitors. For example, if you log onto a website that offers irrigation, it's possible that a chatbot will pop up in order to assist you at the onset. Any Long Island advertising agency will agree that while these systems are useful in many respects, they have their issues as well. Here are some pros and cons you should know.

PRO - They are quick to answer you. Chatbots are known for many qualities, but their response time may be the most obvious. Companies such as fishbat can tell you that they can respond to a number of questions related to products and services alike. Users are then granted responses that inform them as best as possible. This sense of immediacy cannot be ignored, not only by potential customers but Long Island advertising agencies as well.

CON - Their languages may be strange to some. Seeing as how chatbots are computer programs, it's safe to assume that they have stringent language. The problem with this is that they might speak in ways that are seen as strange to some. Depending on how unique the language of a chatbot is, the user experience may not be everything that it should. This is one of the concerns that should be noted.

PRO - They are minimal from a design standpoint. While you may think that minimalism hinders chatbots, it can be argued that such a quality works to their benefit. After all, digital media has evolved to such a degree that simplicity actually helps programs stand out. When there's less for the human mind to register, better user experiences come about. Anyone that has developed a chatbot can tell you the same.

CON - They cannot measure up to speaking to human beings. Let's say that you call a company and are directed to a customer service representative. In this scenario, you're provided with a true human experience, which isn't the case when you're speaking to a chatbot. For many people, going back and forth with a chatbot does not provide the same peace of mind that comes with true human reaction. This is one of the most important reasons why businesses shouldn't rely on computer programs alone.




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