Saturday, 27 September 2014

Tips For Better Custom Trade Show Exhibit Design

By Karina Frost


Marketing the business is very important for business owners. After all, marketing means increasing exposure to target market. When a business is properly exposed to the target market, there will be more clients to do business with. If you want to market the said business, you should learn how to take full advantage of custom trade show exhibit design.

Remember that this marketing method is not a simple walk in the park. You need to give in time, money, creativity, and energy to be able to pull this off. You need to use this marketing method to show off to your potential clients, after all. If you want to make the most out of this, then here are tips you should take advantage of.

Traffic flow. It is definitely essential for the organizer to think about the traffic flow when it comes to deciding on the designs. When you think about the traffic flow, you have to observe how the attendees flock inside the hall. After observing and drawing up conclusions, you should take advantage of the traffic flow when positioning your sign.

There is a three-second rule when it comes to marketing. This is the rule where you have to capture the interest of the buyers in three seconds. You have to convey to your potential buyers the message of your sign within that time interval. If you cannot capture their hearts or their attention at that time interval, these attendees will just move on to another exhibit.

You have to consider the continuity and branding of your marketing when you decide on the marketing materials you will use as well as the designs for them. If you can, you should make sure that all your marketing materials match up with each other. Otherwise, you will just confuse your attendees, making them have mixed messages or images.

Safety is your top priority too. The said show should be safe, even when there are many attendees who come to your exhibit. If you do not pay attention to the safety of the said venue, you will definitely ruin your well-planned event. That would be a waste, especially if this is a potentially successful event.

Storage. You also need to consider whether you need to bring in a few boxes inside the event hall for storage purposes. You oftentimes need storage boxes to put in your literature, electronics, or your other marketing materials. When you have the storage boxes, you do not need to worry about cluttering the booth.

Thinking about the future is never wrong. This is, in fact, highly recommended when it comes to exhibits. If you have an interest in using the same exhibits right after this one event you have participated in, then it is imperative for you to find those exhibits that can still be used a second or a third time.

Budget. There is a need for you to draft a budget for this kind of marketing option. This is the amount of money you are willing to spend for this type of marketing. It is necessary for you to make a budget and adhere to it. Otherwise, you might go beyond what you are capable of spending.




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