Thursday 18 September 2014

Paid Search Conversions - The Sweet Spot Of Facebook

By Arees Furqan


There are several strategies that are becoming more well known in the advertising arena in regard to seeing higher profits than ever before. A lot of this has to do with the fact that people are realizing, because of the vast audience attached to the Facebook social media network, cross channel advertising is the way to go.

The benefit of looking at information like this is that it can help you make a good decision in regard to your advertising budget, and whether or not your particular product or service will sell. By knowing that there is a high probability of more success with Facebook advertising, it will allow advertisers to spend a little more money to find that specific audience and targeted ad spend that will lead to higher profitability.

Branding And Advertising - Another thing that was noted was that people that are trying to promote specific brands, and that were using cross channel marketing, or actually finding high levels of success opposed to the typical siloed approach. Essentially, instead of targeting keywords or people that were directly related to products and services that you have to offer, by marketing to people that were similar, but not the same in regard to demographics and interests, higher profits were actually achieved.

Fortunately, these studies have shed new light on how it is possible to find a sweet spot with Facebook advertising. There is a definite Goldilocks effect that people can find, something that seems to be indicative of utilizing a social media platform for the advertising that you do today.

If you do have products and services that are selling well right now on other platforms that offer advertising, you might want to consider switching over to Facebook, spending enough on each product to find that sweet spot, and start reaping the rewards of your due diligence and the profitability that this platform can provide.

When you dear Facebook advertising you need to realize that the more clicks that you get, the more popular that it seems to be in the eyes of the Facebook algorithm, and therefore your ads will be delivered for far less per click because they seem more relevant to the system. Essentially, you want to find that perfect point where your cost per click is minimalized, or even getting lower every day, yet your conversions and targeted audience are allowing you to generate more profits for what you are selling.




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