Wednesday, 4 June 2014

How The Google Plus Circle Feature In Youtube Can Help You Market Your Brand

By Yussef Smith


Do you use Google Plus to interact with your audience? You can now use YouTube to upload your promotional videos and choose which Google Plus Circle you want to share this content with. Google Plus users have been able to share content with the member of a Circle since Google Plus was created but the YouTube videos can now be made private and accessible only to the members of a Circle.



You have the possibility of setting your video as private when you upload it to YouTube. You can also choose a Circle as your audience at the same moment. This means your video will be private and accessible only by the members of the Circle you chose. This new feature should make sharing video content with your Google Plus network a lot easier. You can now create tailored video content and not have to worry about anyone outside of your target audience finding the videos. You could for instance use this feature to share exclusive details about the projects you are working on.

Creating exclusive content for the members of a Circle will make them feel more valuable. As a result, more contacts will want to become a part of your Circles. You could even organize your contacts in different Circles so you can share different content in function of how likely your contacts are to purchase a product.

Exclusivity is a great way to generate some interest for your brand. If clients have the impression that they are receiving special treatment by getting access to your videos, they will feel appreciated and will develop an even more positive image of your brand.

Clients who do not have access to all your exclusive content yet will try getting access to this content because they perceive it as valuable. You could for instance reward clients for their purchases by placing them in Circles that have access to even more exclusive content such as better promotional offers or more details about new products. Your clients will be motivated to spend more in order to get access to more valuable content. You should take the time to explore the different features of Google Plus and YouTube. These platforms can be used together or independently to reach out to your audience. The important thing is to focus on methods that are relevant to the audience you are targeting.

Having access to exclusive content will make your audience feel valuable. Customers will see joining a Circle as desirable because of the exclusive content. Make sure you let your audience know that they can access more content by connecting with you on Google Plus and accepting invitations to join one of your Circles. Overall, this new feature allows you to connect Google Plus with your YouTube videos and make them exclusive. This could be a great way to generate some interest for your new products or make your customers feel valued.




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