When the WWE Network launched on February 24th of this year, it goes without saying that there were many expectations afterwards. How many people would wind up subscribing by the year's end? Would the WWE Network even make back the money that World Wrestling Entertainment put into the endeavor to begin with? These are fair points to make and, in my view, any online marketing firm would be able to offer its own insights into the topic in question. How exactly did the WWE Network stack up since February?
Los Angeles Time posted an article about the WWE Network and how, as of this moment, it was able to garner around 667,287 subscribers. It's important to keep in mind that WWE said that it would have to reach one million subscribers by the end of 2014 in order to ensure that it would, at least, break even. While this may seem troubling, there are other factors that an online marketing firm would be able to bring to the surface. Reputable firms such as fishbat can tell you that, as of this moment, the WWE Network is only available in the United States.
One of the many factors that an online marketing firm can tell you about is that the WWE Network is featured on the weekly shows. During an episode of RAW, you may see one to two commercials, at the least, speaking about the WWE Network and all of its important features. It's not hard to see why this is done, as it is able to become exposed to WWE's most important audience. There is also the matter of older fans to address; more specifically the ones that do not watch wrestling as often.
With that said, I believe that there is a level of nostalgia to consider with the WWE Network to consider. It's prudent to note that WWE's new streaming service also entails vintage video libraries from not only WWE but other wrestling promotions, to boot. What this means is that those who might be more familiar with the "boom period" of wrestling seen in the 80's would be able to sign up for the WWE Network and have access to that older content. To say the least, the WWE Network's reach is broad.
The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.
Los Angeles Time posted an article about the WWE Network and how, as of this moment, it was able to garner around 667,287 subscribers. It's important to keep in mind that WWE said that it would have to reach one million subscribers by the end of 2014 in order to ensure that it would, at least, break even. While this may seem troubling, there are other factors that an online marketing firm would be able to bring to the surface. Reputable firms such as fishbat can tell you that, as of this moment, the WWE Network is only available in the United States.
One of the many factors that an online marketing firm can tell you about is that the WWE Network is featured on the weekly shows. During an episode of RAW, you may see one to two commercials, at the least, speaking about the WWE Network and all of its important features. It's not hard to see why this is done, as it is able to become exposed to WWE's most important audience. There is also the matter of older fans to address; more specifically the ones that do not watch wrestling as often.
With that said, I believe that there is a level of nostalgia to consider with the WWE Network to consider. It's prudent to note that WWE's new streaming service also entails vintage video libraries from not only WWE but other wrestling promotions, to boot. What this means is that those who might be more familiar with the "boom period" of wrestling seen in the 80's would be able to sign up for the WWE Network and have access to that older content. To say the least, the WWE Network's reach is broad.
The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.
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