I learned about the Tweet-a-Coffee concept by Starbucks a couple of months ago and I had my own take on the matter. I thought that it would be a tremendous move for the sake of allowing customers to Tweet gift cards to others. There have been results since that time but are they ones that a Long Island social media agency can deem as most profitable? This is a point that, in my opinion, is one that is more than worth looking into in the long term.
According to an article on Mashable, Tweet-a-Coffee was able to result in $180,000 worth of purchases since the day it came about. Keyhole was able to uncover this type of information while tracking the activity tied to the Twitter handle known as @tweetacoffee. If you would like to know, the purchases stated were done on the part of 27,000 fans. A total of 34 percent of those individuals were able to make multiple purchases as well, so it's clear that there is appeal to be seen.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
Tweet-a-Coffee, while not exactly the ultimate success that some would have imagined it'd become, does not have to be done away with. In my eyes, this is the kind of program that does not show results over a shorter period of time but in the long run. Gift cards, in particular, are some of the most purchased items during the holidays, after all. Understanding this point, it is apparent that there is a level of appeal to be seen in time, as any Long Island social media agency would be able to tell you.
Is Tweet-a-Coffee going to be the type of program that is going to set the social media world on fire? I highly doubt that this is going to be the case but I still think that there is a level of appeal to consider with this. It goes to show that individuals are willing to utilize Twitter if it means that they will be able to bring gifts to others. Starbucks can stand to keep this program going because I think that it is one to go back to.
According to an article on Mashable, Tweet-a-Coffee was able to result in $180,000 worth of purchases since the day it came about. Keyhole was able to uncover this type of information while tracking the activity tied to the Twitter handle known as @tweetacoffee. If you would like to know, the purchases stated were done on the part of 27,000 fans. A total of 34 percent of those individuals were able to make multiple purchases as well, so it's clear that there is appeal to be seen.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
Tweet-a-Coffee, while not exactly the ultimate success that some would have imagined it'd become, does not have to be done away with. In my eyes, this is the kind of program that does not show results over a shorter period of time but in the long run. Gift cards, in particular, are some of the most purchased items during the holidays, after all. Understanding this point, it is apparent that there is a level of appeal to be seen in time, as any Long Island social media agency would be able to tell you.
Is Tweet-a-Coffee going to be the type of program that is going to set the social media world on fire? I highly doubt that this is going to be the case but I still think that there is a level of appeal to consider with this. It goes to show that individuals are willing to utilize Twitter if it means that they will be able to bring gifts to others. Starbucks can stand to keep this program going because I think that it is one to go back to.
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