Thursday, 13 February 2014

How To Make Social Media Marketing Work For You

By Gracia Sjogren


Using social media marketing tools can be a great way to promote your business. You don't want to waste valuable time trying to figure out the social media sites though, or trying to market your product effectively. In this article, we will discuss some tried and true time saving tips for social media marketing.

Be very careful before you employ the services of marketing companies who specialize in social media. A lot of these companies are dishonest and scam business owners. They will create fake social media accounts using automated bots, proxy servers and even websites like Mechanical Turk. Though you will see huge amounts of activity, and will pay for it accordingly, your ads will likely not be viewed by anyone at all.

YouTube is a great way to target a large audience through social media marketing. YouTube can bring in new people to your site; these individuals can watch your clips on YouTube to get a sense of what you are marketing. If your visitors are already familiar with your products it is more likely that they will make a purchase, in turn boosting your sales.

Merge the world of email marketing and social media. Include a Twitter or Facebook buttons at the end of any emails and let customers know that you'll answer their questions personally on those social networks. In addition, post a link on the registration page to get people to sign up for your newsletter.

To create social media marketing materials that get noticed, learn how to write attention grabbing headlines. It does not matter how good your products or pieces are unless the headline is good enough to draw in a reader. Facebook fans are skimming over many posts within their feed. How do yours stand out worthy of a closer look?

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

Stay humble! It doesn't matter how good your reputation is or how many followers you have, being arrogant or boastful can hurt your image. Don't ever assume that you have more power than your customer base and followers. Without them, your business can never be successful.

Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to 'like' your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have 'liked' your page.

In this article, we have discussed the importance of time management when marketing within the world of social media. We have also provided some beneficial time saving tips. Use these tips effectively to ensure that you are spending the proper amount of time marketing your business on the social media sites.




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