Saturday, 7 September 2013

Facebook For Business: Tips & Tricks

By Marcus Ryan


Facebook has become one of the biggest websites on the internet, millions of people are on the popular social network each day which makes it a perfect place to build a targeted audience for any company, product or service. If you have a business then you know how important leads can be, which is why having a targeted source for traffic is important.

If you already have a Facebook business page follow these tips. You will win kudos from your customers when you take the time to reply to their wall comments or questions. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply right away, particularly if the posting included a complaint or customer service request.

One of the things you should be doing on Facebook is taking full advantage of the different tools they have available. Those tools can be a powerful asset to your marketing efforts. Using Promoted Posts, Facebook Offers and PPC campaigns can help reach a bigger audience twice as fast.

Always take the time to answer any questions and address any comments made to you through Facebook. This will show that you are on point and active on your page. You can share the link to an article if it is going to answer any questions they might have. Improve the efficiency of your Facebook marketing interface through the use of custom tabs. Tabs will give you the opportunity to organize information on your page. Deals, contests and promotions can be organized with their own tabs.

The best tip we can give you is that if you are planning to use PPC to build your fan base then it is recommended you target other fan pages from the same niche which will help you get more targeted followers. This will also help you lower your CPC cost which will result in bigger conversions for your campaign. It's no secret that big and small businesses are using Facebook to attract new customers, we hope these ideas do the same for yours.




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