Tuesday 17 September 2013

4 Phases of Web Design

By Steven McCall


Stage 1 - Style over substance

The first stage is to design a site that the chief executive officer, investor, and ad agencies like to see. There are all types of "bells and whistles" in this design. A whole website might be a Flash animated site. Or there might be some gorgeous JavaScript mouse over effects or drop-down menus in the design. It's constantly a lovely design, however the message is clear - design over compound.

Stage 2 - Designing for online presence

In Phase 2, the reality of an inadequate web design begins to hit, normally around 3-6 months after the initial launch. A website will generally get turned down by numerous of the major directories, not be indexed by the major search engines, or not get the web traffic or sales that were projected based upon the different types of advertising methods made use of. Normally, that's when companies decide that they will attempt to hire a professional online marketer to advertise the site. Doorway page business, in some way, shape or form, rear their awful heads. Regrettably, numerous web site owners succumb to a doorway page company's pitch due to the fact that the magnificently made site couldn't possibly be the issue with low site quality traffic. Yahoo may have declined a site, or the site might have been noted in Yahoo and the business can not comprehend why they have no description beside their company name. However in no chance would many ad agencies or doorway page companies wish to inform potential clients the truth-- they just did not design and write an effective web site-- because it would mean losing countless pounds in business

Stage 3 - Designing for your audience

By Stage 3, after investing an expensive quantity of cash on pretty website designs and various advertising approaches, website owners typically determine that they did not design or compose an effective Web site for their target audience. Typically, web site owners will generate an usability professional to assess prospective troubles and present various options. Bringing in a search engine marketing expert to assist with search-engine friendly web designs & templates early in the design phase can save a company hundreds of pounds in online advertising and marketing expenses.

Stage 4 - Website redesign

After mindful functionality and search engine exposure analyses, web website owners lastly have an effective website. A site that is written, coded and made for user friendliness and search engine presence normally gets the most website traffic and resulting sales since it was composed, programmed, and created for end users.

Conclusion

Website must constantly be designed with your target audience in mind, not your very own personal preferences. Colours have meaning. Specialist designers understand the psychology of color and using white area to finest task the image your audience wishes to see. (For example, try not to use the color red on a monetary site.) Understanding the products/services/information your target audience is looking for is critical to creating and keeping an effective web site. When you introduce a website, you may need to make an educated guess about exactly what your target audience wants. After that, devices such as site stats software and reporting from site searches inform you exactly what your site visitors are searching for.

Then content and advertising techniques can be readjusted accordingly. Unless the advanced innovation plainly benefits end users, do not utilize it on your website. If your venture capitalists or CEO's or attorneys like the site, ask if they are going to spend the thousands or millions of pounds to keep you in company.

They're not. Your target audience who will eventually determine the success or failure of your site.




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