Wednesday, 4 September 2013

Everyone Needs To Think About Search Engine Optimization

By Devin Roope


Everyone Needs to Think About Search Engine Optimization

The search engines can't include your site in their search results if they can't crawl and index your site. People often think that publishing a page makes it available to the world, but there is more to it than that. Because websites get built on the Internet, it's useful for people to prevent the bots from crawling their site until it's ready for the public. It isn't unusual for a site builder to forget to re-enable that functionality once the site is finished.

There are also things that can make it hard for search engines to catalog your content, even when they do have access to your site. If your site is built with sloppy code, it makes it hard for bots to catalog your content. People often overlook other important things that can help the bots, as well, such as metadata and image descriptions.

One of these more esoteric factors may be affecting your site's performance with search engines. You might want to consider hiring a professional SEO company to help you devise a new plan. Of course, there is more to your online presence than SEO. Many SEO service companies provide multiple services to their clients, including help coordinating an SEO plan and an advertising plan, improving the infrastructure of your site, and help with things like social media management.

People may think of SEO as something that isn't really applicable to their site. After all, if your site contains important, useful information it should succeed, right? SEO can feel like you're gaming the system, or trying to promote something that isn't able to succeed on its merits. SEO isn't about that, though, but rather about improving your site's ability to attract readers on its merits.

Does page rank really matter, though? The short answer is, "Yes." People still find a lot of the information they want through search engines. This includes local businesses that provide goods and services as well as information or entertainment. It's also important to remember that most people won't progress beyond the first few pages of results when they search for something. If your site isn't among these, no one will see it, no matter how good it is.

So, how do you get your site into that coveted position? There are a lot of factors involved in optimizing your site. Keywords are, of course, the backbone of all SEO and finding the right keywords for your site is a big part of the process. There is a delicate balance between using these words and overusing them, so finding that balance is another important part of it. Keywords and content aren't all that's involved, though.




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