Friday, 3 May 2013

All You Have To Examine When Operating A Charity Website

By Jack Houman


Charity Websites can have as few or as many pages as the Web master creates - there is no limits. As you look to reach your intended audience, consider employing online marketing basics, such as search engine optimization (SEO) to accelerate your visitor count.

Search engines cannot see content that is inside of frames. Tabular formats should be used to avoid rankings for SEO being lowered. Do not use frames, use tables which are easier to search. Rankings increase with searchable content and that gains you traffic.

If your charity information site is chock-full of information for your visitors, you may want to provide them with a search function. This will make it much easier for them to find the exact kind of information that they're looking for using key words. Your site will also look more look put-together and organized.

The overall experience users have is dependent on the ability to navigate easily and quickly through the pages. Users will be more likely to leave the window and visit another charity information site if they become confused and frustrated while navigating your website. Use testers that will provide you with feedback to keep this from occurring.

The secret to readable content: People like to read vertically, not horizontally. Keep the width of your charity information site properly formatted so that people don't have to scroll horizontally when they're reading. This is a major turn-off, and will usually send readers running away quickly.

Give customers a reason to come back to your site. Offer them something that they want. Run regular promotions giveaways and offers and make sure you get the word out. You can also offer free downloads and update those downloads regularly or offer coupons and discounts.

You've got learn to walk before you learn to run. Don't expect that starting a charity information site will have you diving through a pool of money like Scrooge McDuck in the first month - or even the first year. It takes time to develop traffic, and even more time to turn that traffic into money. Be patient and focus on keeping your visitors happy.

The longer text on your charity information site can use the same strategy that magazines use. The use of topic related images can break long articles into separate sections. There are times when you will have to put up longer articles although keeping them short and to the point is best. Adding images will make it easier to readers to read the entire thing.




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