Monday 25 March 2013

How to Entice Audience to the Landing Page

By Mark Kreyman


Your landing page should be maximized if you want to increase traffic. Yet in order to generate targeted traffic, remember the following:

1. Give it an awesome title. The moment users check the Web they immediately see the page's title. Unless it is something that captures their attention, the page would not be open. Thus, you have to spend time with regard to crafting your title. Usually, experts create a lot of titles, then choose the best one. The title must summarize the complete message of the landing page without giving too much information.

2. Craft a powerful lead. Go beyond the title and bring your attention to the lead. They normally stop reading if they cannot understand the lead. What is the best lead? Start with a question, begin with a testimonial, or present a statistic that your audience can relate to.

3. Do not say a lot. These days you will find the landing pages that are extremely long. Brevity or preciseness is still very essential. People will soon get tired as you beat around the bush. Nevertheless, never sacrifice quality to shortness. Add photos, videos, as well as reviews from product testers to make the landing page more reliable.

4. Add some rewards. Almost always marketers include rewards or freebies in their landing pages, such as e-books, reports, blogs, or videos. These freebies can help entice traffic because it adds more value to their subscription. It also gives potential subscribers the idea of what the business is all about and what they can expect in their mails. 5. Design the page well. Though content has more weight than design, you cannot just immediately ignore the latter. No one still likes to visit a weak page, with several Flash animations or multi-colored texts. Opt for streamlined professional-looking designs with fantastic combinations of colors. Minimize white space so you can enhance download speed. Guarantee that the ultimate body of the page is within eye level to avoid taxing scrolling.

6. Include a call to action. Persuade your targeted traffic to do something about the landing page, such as subscribe or visit your website for more information. Be specific.




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