Sunday 10 February 2013

Why Traffic Exchange Websites Will Not Build Your Online Business

By Russell Howe


From the early days of internet marketing with programs such as Avon, right through to modern era businesses like Empower Network, traffic exchange services have been one of the most commonly used methods of advertising a home business opportunity. Today you are going to see why you should steer clear of them if you are serious about making the most of your chosen opportunity.

Many areas of online business are misleading and this is one of the biggest culprits. Often billing itself as a miracle solution to your home business problems, it leads to very little benefit. [
Russ Howe explains why a traffic exchange will not build your income effectively.
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By targeting their marketing towards those who are looking for a 'magic formula' or a 'secret website' to help them become their own boss overnight, these services have managed to survive for almost a decade despite returning very small results to users.

If you are not sure what one of these websites actually does, here is an explanation:

Each member gets to put their own advert into a rotation. Each time you watch an advert you earn a credit. The more credits you earn, the more times you can put your own ad into the rotation for other members to see.

It's very easy to make a service like this sound excellent. For example, you'll see ads asking how you would like to have your business seen by thousands of other affiliate marketers who are actively looking for home businesses every day.

But when you get down to the reality, it's nowhere near as great as it sounds.

There are a few reasons why these programs fail to generate any success. Firstly, it is terribly tedious and defeats the object of why most people decide to become their own boss in the first place.

Primarily, every person using the website already has their own internet business because that is the reason they joined the service in the first place. When somebody is looking to join an opportunity they don't sign up to one of these services and scroll through the ads, they do research on search engines, social media and Youtube. They eyes which are looking at your advert have very little interest in it, other than the fact it earns them a credit.

Secondly, whenever somebody uses one of these services they tend to open up five or six different websites like this and work their way through the countdown timer on each one by scrolling through the tabs one after another. They never actually watch anything on the screen at any point. If that's what you do when you are surfing to earn credits, that's exactly what others are doing too, meaning your ad is rarely even getting seen.

While taking out a premium membership would cure the boredom of needing to click on adverts for hours as you earn credits manually, it doesn't solve the second issue. What is the point in having 10,000 credits in your account if nobody is even looking at your advert in the first place? There is none.

While these services first appeared in the dawn of the internet age when programs such as Mary Kay dominated the home business scene, it's rather stupendous that they have survived all the way through to modern-era businesses such as Empower Network and Vittel. Affiliates continue to waste their time using traffic exchange websites to no avail. You can now learn from that and focus on superior methods.




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