Wednesday 27 February 2013

How To Price Your Ebook Effectively

By Nicki Sproul


It is one thing to write an ebook and have it ready to sell, but for it to achieve success, you have to come up with the right price. If you do not charge enough for it, men and women might not purchase it, simply because they are going to think the value of it is so little. Additionally, with a lower price, to make a similar amount of money, you need to make far more sales. If you begin with the price being too high, you'll be under continual pressure to cut your price to be able to be competitive. An early customer who notices that you have dropped the price way below what he paid will be upset.

Setting the right price is a vital aspect of bringing your ebook to market. Setting the price at a level so low that it undermines your ebook's value will have to be strongly avoided. You don't want the price too high, but you wish to discover what price is the highest your audience can afford. The price can always be cut if sales are low, provided that the initial promotional effort was sufficiently heavy. The primary reason it is not selling, might be from lack of promotion rather than too high a price. Launch your ebook with an enormous promotional campaign, and only after that should you possibly give consideration to decreasing the price. Ebooks are relative newcomers to the marketplace, which makes it difficult to select the correct price.

Digital publications still being an unknown to many, the right price for your ebook isn't determined in the same way as for a normal book in a bookstore. Bookstores offer a visual in addition to a tactile browsing experience. Holding and thumbing through a book is something many people greatly value. Like any other physical product, the costs of raw material, production and marketing heavily impact the price tag on these books. An ebook can be read on your computer, or printed out on computer paper, but it can make a pretty big book. Expensive too, when you count the paper and ink.

Surely a book's price should be according to the value of its content. What commercial value does one attach to a book that transforms people's lives? The cost of the physical medium, paper, ink, will have to surely be insignificant compared with the worth of the idea. What makes a book important is the value placed on the words, which are written. If longer term success is your goal, you might want to first garner a following selling your first ebook or two at a loss.

When your reputation is built up, the later books you sell can bring in higher income. What you are searching for, are customers who will keep coming back.




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