Wednesday 4 July 2018

Long Island SEO: What Are High-Converting Keywords?

By Arthur Williams


In order to maximize your Long Island SEO success, your keywords must be selected with care. Needless to say, these should be relevant to the products you build and the services you provide; otherwise, you'll run the risk of being found by fewer people. It's equally important for these keywords to convert, leading to success in the long term. High-converting keywords will get you found, and the sales and engagement you'll see will be equally as impressive.

Before discussing what makes high-converting keywords what they are, it's worth discussing what exactly they are. As reputable names like fishbat.com will tell you, the keywords in question are designed to yield the most conversions. While this term is often associated with sales, it can also be used to describe any positive action by the customer, such as a request for additional information. It's the action that ultimately makes a conversion.

Now that you know what high-converting keywords are, you should know to identify yours for maximum SEO success. One of the ways to do this is by making use out of branded terms. It may be a given, but your SEO efforts should be at least somewhat focused on terms that contain or are somewhat related to your brand. By including your name wherever possible, provided your efforts don't come across as spammy, improvements will be seen in due time.

You should also consider customer actions and how they can influence your online rankings. To expand on this, let's say that someone wants to purchase a new car; what are some of the terms that they will search for? Are they going to focus more on location? Do they have a specific model in mind? Knowing how your user base goes about making purchases will, in theory, allow you to benefit that much more from your SEO efforts.

What about seasonality, which may be one of the most contributing factors related to high-converting keywords? Granted, this will vary depending on types of products and services that are being offered. Food and travel are among the biggest industries where seasonality plays a crucial role in marketing, SEO included. By continually updating your keyword collection so that the most targeted keywords are focused on, you'll see greater returns.




About the Author:



No comments:

Post a Comment