There's no denying the effort that web design companies put forth, but many people overlook how important maintenance is. While it's a task in and of itself to construct a website, ensuring that it's operational on a regular basis is another story entirely. Are there ways to ensure that maintenance is done at the highest of levels? Hopefully the following do's and don'ts will be able to shed light on the matter.
DO ensure that your links work. Even though you might have tested out your links ad nauseam prior to launch, this doesn't mean that they'll work all the time. According to companies such as Lounge Lizard, for one reason or another, the links in question might become faulty. What this means - and a number of web design companies can say the same - is that all of your links should be routinely tested. This is just one of many ways to go about maintenance.
DON'T make your site difficult to navigate. Even if you think you have an easy time moving from page to page, this doesn't necessarily mean that the experience will translate to others. Not everyone is particularly tech-savvy, meaning that you have to build your site for everyone to use. Changing your layout, if even to a minimal degree, can make a huge difference. This is yet another way to go about website maintenance of the highest level.
DO optimize your website for speed. Let's say that you perform a Google search and you click on the first link that you see. If it takes longer than a few seconds for the site to load, there's a good chance that you'll click away before long. This is one of the most basic activities that web developers should account for. If sites do not load quickly, bounce rates will increase, which is nothing short of a negative in the long term.
DON'T forget that content is mandatory. Lastly, in order to go about web maintenance at the highest level, content creation must be taken into account. Anyone that runs a business will tell you that value must be provided to consumers. One of the ways to do this, especially online, is by producing content that will strike their interest. Without it, not only will your site fail to generate traffic but it's likely that it won't do well for a ranking standpoint either.
DO ensure that your links work. Even though you might have tested out your links ad nauseam prior to launch, this doesn't mean that they'll work all the time. According to companies such as Lounge Lizard, for one reason or another, the links in question might become faulty. What this means - and a number of web design companies can say the same - is that all of your links should be routinely tested. This is just one of many ways to go about maintenance.
DON'T make your site difficult to navigate. Even if you think you have an easy time moving from page to page, this doesn't necessarily mean that the experience will translate to others. Not everyone is particularly tech-savvy, meaning that you have to build your site for everyone to use. Changing your layout, if even to a minimal degree, can make a huge difference. This is yet another way to go about website maintenance of the highest level.
DO optimize your website for speed. Let's say that you perform a Google search and you click on the first link that you see. If it takes longer than a few seconds for the site to load, there's a good chance that you'll click away before long. This is one of the most basic activities that web developers should account for. If sites do not load quickly, bounce rates will increase, which is nothing short of a negative in the long term.
DON'T forget that content is mandatory. Lastly, in order to go about web maintenance at the highest level, content creation must be taken into account. Anyone that runs a business will tell you that value must be provided to consumers. One of the ways to do this, especially online, is by producing content that will strike their interest. Without it, not only will your site fail to generate traffic but it's likely that it won't do well for a ranking standpoint either.
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