Tuesday, 25 April 2017

Why Website Design Companies Should Focus On Cinemagraphs

By Arthur Williams


There have been a number of developments that website design companies observed in recent years. One of the most visually striking are simply known as cinemagraphs, which are essentially still images with moving elements. If you've been on any website as of late, you have probably seen a cinemagraph without even knowing it. For those that would like to know why these have been focused on so much, here is some information related to them.

If you want to know what cinemagraphs are, they're essentially still pictures with bits of animation thrown in for good measure. However, the animation in question makes sense in context with the images they're associated with. For example, a picture of a rainforest might have rainfall that's in motion, rendering the aforementioned picture more striking in the visual sense. This is just the start of the information that can be obtained about cinemagraphs.

Despite how striking cinemagraphs might be, it's important to note that not all brands will be able to benefit from them the same. Some companies simply aren't built for them as others are. Let's say that you're the owner of a fashion or beauty brand. Perhaps you can use cinemagraphs in order to highlight your products, making them more appealing to the general public. This is just one example of how these images can help both small and large brands alike.

Perhaps the most important benefit of cinemagraphs, according to companies like Lounge Lizard, is that they leave lasting impressions. Keep in mind that there aren't many websites that use these images, which means that the ones that do will stand out. Wouldn't it make sense to continually visit the sites that leave positive impressions on you? This is one of the most important goals that website design companies strive for.

Moving images are nothing new on the Internet, but it's clear that cinemagraphs have seen something of an uptick as of late. However, in order for your own moving images to be effective, they have to be designed well. The animation they entail must be smooth, as opposed to choppy or unnatural. By keeping logic like this in the back of your mind, you'll be able to build your cinemagraphs so that they're more effective for long-term purposes.




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