Sunday 25 October 2015

Internet Marketing: Drive Towards Success With These Simple Strategies

By Patton Lydia


How many times have you gotten sidetracked by the latest "special report" on some top secret internet marketing method that didn't work at all? Every one wants a business that becomes successful overnight, but the truth is, internet marketing is just like any other business. It takes work, patience and perseverance.

To encourage visitors trust your opinion, include positive and negative reviews on your site. While negative reviews shouldn't be used to market a product, using them in conjunction with positive reviews of your merchant's products will make you look trustworthy. This technique can also be used to sell older products. When giving a product a negative review, mention how it doesn't compare to one of your merchant's products, and include a link.

Knowing where your visitors are coming from and how much traffic your site attracts, will help you to optimize your site to attract even more customers. There are many free and easy to use tools that can analyze your traffic and show you exactly who is visiting your site and why. Use these tools to improve your site and bring in more traffic.

Create a Facebook page and solicit fans. Consumers spend a lot of time on Facebook, and consumers tend to trust word of mouth recommendations from their friends. When your customers become fans of your business, all of their Facebook friends will be notified amplifying your online presence immediately.

Catalog your website in many different directory sites. Every link to your site increases your search engine visibility. The more places that your site is linked, the more popular it is going to be. Try to find directories specific to your subject material so that your site will appear in searches related to that subject.

Offer your customers free products or special bonuses for referring others to your website. People are more likely to trust a business which their friends or co-workers recommend, and the increased sales will more than compensate for the cost of the free products. Word of mouth referrals are still important even in the age of search engines, and they can be the deciding factor when choosing between two competing products.

When you ship out a product, include a flyer or coupon for a discount the next time they purchase something from your website. This will help to encourage repeat business, as many people are powerless to resist the lure of the sale price. Including a flyer will also help remind people where they purchased the product in case they want more.

Spend money on professional design services if you intend to make a logo part of your internet marketing strategy. While logos can be bold, memorable symbols for your business, designing them is trickier than you can imagine. It is not a job to be turned over to your teenage nephew who is "a real Photoshop wiz." Pay for a real graphic designer if you want a really impressive logo.

Good analytics and tracking are vital to Internet marketing success. If you have no data, you do not know what areas need improvement. Learning who visits your site, how much time they spend looking around, and what interests them on your site gives you a wealth of information you can use to make adjustments.

When in doubt, just continue to apply principles that you know have worked for you and for others. Internet marketing is not a mystery, and many people have become very successful selling products and services on the internet. Follow the gurus, find what works for you, and keep persisting towards success.




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