Friday 24 October 2014

Is Your Business Stalling? Facebook Marketing Is The Answer!

By Clarisa Carreker


Facebook is something that a lot of people all around the world use. It is great for communicating with friends and customers. The website also offers certain marketing options, some of which are free and some require a fee. Whether you pay or not, here are some tips that will help you on Facebook.

Update your Facebook page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Facebook at least once a day. If your subscribers are not likely to check Facebook very often, share a weekly update to avoid flooding them with too many updates.

When you publish something on your website or other social media accounts, link to it from your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Even your tweets from Twitter can be linked to Facebook and be displayed there.

One way to target your customers with specific ads is to add your email list to the "custom audience" feature on Facebook. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.

Consider investing in Facebook Ads. You can pay a fee to have a certain number of targeted Facebook users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.

Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don't. You don't want someone to try to join your page only to be told that you have reached your limit. They probably won't come back to try another time.

When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can't follow through with. Despite not being face to face with customers, you will eventually have to answer to them and on a very public platform!

Provide exclusive content that is available only to visitors who "Like" your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a "Like" costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.

You should now feel comfortable enough to start planning your own Facebook marketing campaign. Facebook requires no investment of money, so it is simple to get started. Start the process now to beat competitors who aren't using Facebook! Who knows? They may have read this article as well, so get going!




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