Thursday, 11 April 2013

Suggestions To Take Your Social Media Marketing To Another Level

By Robert Strong


In the world of trending topics and friend requests, social media has become king. Social media incorporates the aspects of creation and sharing, as people can easily make their own content and share it with friends and followers. If you would like to use social media as an avenue for marketing, then read the following article.

To make a social media based giveaway more interesting, come up with prizes that people can't buy on their own. Create a unique t-shirt, or offer tickets to a sold out event. When you're the only means people have of obtaining something, they'll be sure to enter your contest and encourage their friends to do so as well.

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook "likes" you've received, Twitter followers you've accumulated or any awards your site or blog has received is a great way to prove your "social worth."

Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content, increasing your YouTube traffic.

To help your customers help you spread your content, make sure blog posts have the right buttons to get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and the Retweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.

If social media marketing is new to you, here is a tip to help you understand it better. Think of the social media sites as places in which you can create a picture and a voice for your business. Your posts represent the viewpoint of your company. Consider social media as the way to communicate who you are, what your product is and what value your product has for potential customers.

Use Facebook as a way to develop relationships, not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, you will get many likes quickly.

You can get your followers' attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.

Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to 'like' your page so they can have access to this unique content. What other network marketing success and ideas do you think that there are? You could for instance reveal a unique coupon code to the Facebook users who have 'liked' your page.

The headline above your prepared media should immediately grab the reader's attention and give them a reason to stay. A proper "reader callout" is a core puzzle piece, and if done incorrectly can cost your company customers and profits. Find a way that touches each reader individually, while also not becoming so complex that it causes them to lose interest in the media.

To get people to respond to the content you share, make it as easy as possible. Give them leading questions that ask for their feedback. Let them respond without saying a word by including a poll. Never require people to sign up or register to leave comments. Communication is the bread and butter of social media, and you want to make the feedback process as convenient as possible.

Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. There are a great number of different lead generation tools free download that you can tap into, and use every single day. Add a LinkedIn 'share' button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.

As stated before in the introduction for this article, social media has become dominant in today's society. The ability for users to create and share content has allowed social media to take precedence over other forms of media. By using the information in this article, you can use social media as a marketing platform.




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