Tuesday 14 May 2019

Implementing Marketing Solutions For SMEs

By Scott Russell


Small and medium sized enterprises need to have marketing strategies in order to grow and be part of the competition in the industry. Being a competitor means that the company is about to become a higher grossing enterprise that is in line with other prominent companies. To achieve this, they need marketing solutions Totowa NJ.

In marketing, this makes use of the four Ps which summarizes the key factors involved to create a popular brand. These are product, price, place, and promotion. By using these four, SMEs can spread awareness to customers and have influence on them. They should strategically do this at a place and time when market activity is high.

In this business, the way businessmen move its operations is like a game. This can be seen when their strategies are clear and strong enough to let them have the manpower, structure, and capital. Seeing as they are at the baby stage, it is expected that the target market is small. To gain those numbers as well as customer trust, they will study and understand their market.

As an example, we are using online business and its market situation to determine its solutions. Every people use smart phones nowadays to view and shop items that they like in food, fashion, and entertainment. Most of all, capital in this business is not expensive. So, they can use cost effective strategies as solutions to improve their business.

First on the list is social media marketing. Every person in the planet has one or more social media accounts. They use this every day for catching up with friends and news happening around them. Through these, they are now able to reach into hundreds of customers daily in both local and international markets.

Second, hire online media influencers. This is because they are popular among netizens wherein new posts in social media earn rapid number of views and comments. With the influencers, they are able to give a positive review about their product. This way, the company does not need to do more promotions. Understand that the influencers have the right to refuse them if they see that product is not what it is supposed to be.

Third is making customers the brand ambassadors. As a start up company, they do not have the means to hire a prominent figure like an actor to endorse their product. Thus, customers are the ones who will shoulder this. One benefit they can get is that people will believe the reviews from customers who already tried it. Word of mouth alone can spread product effectiveness widely.

Fourth is creating an official website. Although a Facebook fan page also contains product information, most people would still prefer to check the website. This is because this has more contents that are all about the product and the company. Moreover, they can measure the website traffic they gained since its launch.

Fifth, they make use press release. Through them, potential customers are let known of product details. Note though that this solution is feasible only if they gained physical office, good reputation, and substantial profits. They can do this during product launch where their influencers, ambassadors, press, and partners get invited.




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