When it comes to video streaming, YouTube is the name that most people will immediately think of. It's easy to see why, as the site in question has been able to amass tremendous traffic and recognition since its inception. Furthermore, it has become one of the most useful platforms for marketing purposes. For those that are planning on using said platform to attain Long Island advertising success, here are the do's and don'ts to follow.
When it comes to social media in general - and companies such as fishbat will agree - content plays a prominent role. This is especially true for YouTube, which means that the content you host on your account should offer value. While you may be inclined to make said content as promotional as possible, understand that it will be seen and consumed by your audience. By speaking to them through education, entertainment, or a combination of the two, you'll be that much closer to making YouTube a solid part of your marketing strategy.
Another YouTube rule worth following is to incorporate search engine optimization. When you post a video, you should make as much use of said video's description box as possible. As you offer a summary of what the video is about, implement the proper keywords. Use the right linking strategy so that your site's SEO ultimately benefits. SEO can be a complex topic to tackle, so it may be in your best interest to get in touch with a professional.
When it comes to the don'ts of YouTube for marketing, a lack of communication with your audience must be noted. While your initial goal may be to simply host content, you have to understand that your viewers may be inclined to leave comments or otherwise reach out to you. When this happens, it's important to reach back out. Even the slightest amount of interaction makes a difference, so don't leave your viewers hanging.
Finally, you shouldn't neglect the news that YouTube releases on a regular basis. Even if the updates they make are minimal on the surface, accounting for them can make all the difference as far as your marketing efforts are concerned. Understand the changes that will be made, anticipate them, and make the proper adjustments. By following these steps, you'll have a better chance of thriving on YouTube, no matter what changes unfold.
When it comes to social media in general - and companies such as fishbat will agree - content plays a prominent role. This is especially true for YouTube, which means that the content you host on your account should offer value. While you may be inclined to make said content as promotional as possible, understand that it will be seen and consumed by your audience. By speaking to them through education, entertainment, or a combination of the two, you'll be that much closer to making YouTube a solid part of your marketing strategy.
Another YouTube rule worth following is to incorporate search engine optimization. When you post a video, you should make as much use of said video's description box as possible. As you offer a summary of what the video is about, implement the proper keywords. Use the right linking strategy so that your site's SEO ultimately benefits. SEO can be a complex topic to tackle, so it may be in your best interest to get in touch with a professional.
When it comes to the don'ts of YouTube for marketing, a lack of communication with your audience must be noted. While your initial goal may be to simply host content, you have to understand that your viewers may be inclined to leave comments or otherwise reach out to you. When this happens, it's important to reach back out. Even the slightest amount of interaction makes a difference, so don't leave your viewers hanging.
Finally, you shouldn't neglect the news that YouTube releases on a regular basis. Even if the updates they make are minimal on the surface, accounting for them can make all the difference as far as your marketing efforts are concerned. Understand the changes that will be made, anticipate them, and make the proper adjustments. By following these steps, you'll have a better chance of thriving on YouTube, no matter what changes unfold.
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