These days, there are many ways to drive sales. Right now, companies of all sizes are navigating their way around digital marketing techniques and social media profiles. While this may be the tool to increase sales or improve engagement, those with a brick and mortar operation need to consider the basics. For instance, name tags for employees are best when it comes to positive customer interaction.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Having a fancy badge or tag may seem like a good idea but the sooner someone can read the tag, the sooner a sale is likely to place. These days, customers want attention and to get their transaction done as quickly as possible. This can be a fine balance but it is possible to keep an even flow without sacrificing good customer service.
While the agent or shopper can give a physical description when visiting a business, sometimes this is not enough. This is especially true in cases where the employee is delivering exceptional service or has a few areas in need of improvement. In some communities, it is common for people to have similar features or very few characteristics that would easily separate them in a certain demographic.
Businesses who are active on social media may overlook one area that can either increase sales or make people hesitant to visit. Consumer review sites are very detailed, as posters can upload images to support any claims made, whether they are good or bad. Although the management can reach out directly to those who post a negative comment to resolve the issue, they cannot alter reviews directly.
Unlike mystery shoppers, customers who visit a business have few posting guidelines. Contractors working for a marketing research company can only state the facts and not personal guesses or views. While most moderators will not allow anything that is defamatory, overly speculative, or profane to be viewed, personal opinions are always welcomed.
Even if inspections are done within a company, it helps to know names at all times. One thing that has changed greatly in recent are immigrants who may have a lengthy or hard to pronounce the first name. Giving them a badge with a shortened version or nickname makes communication easier for all who may come in contact with the individual.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Having a fancy badge or tag may seem like a good idea but the sooner someone can read the tag, the sooner a sale is likely to place. These days, customers want attention and to get their transaction done as quickly as possible. This can be a fine balance but it is possible to keep an even flow without sacrificing good customer service.
While the agent or shopper can give a physical description when visiting a business, sometimes this is not enough. This is especially true in cases where the employee is delivering exceptional service or has a few areas in need of improvement. In some communities, it is common for people to have similar features or very few characteristics that would easily separate them in a certain demographic.
Businesses who are active on social media may overlook one area that can either increase sales or make people hesitant to visit. Consumer review sites are very detailed, as posters can upload images to support any claims made, whether they are good or bad. Although the management can reach out directly to those who post a negative comment to resolve the issue, they cannot alter reviews directly.
Unlike mystery shoppers, customers who visit a business have few posting guidelines. Contractors working for a marketing research company can only state the facts and not personal guesses or views. While most moderators will not allow anything that is defamatory, overly speculative, or profane to be viewed, personal opinions are always welcomed.
Even if inspections are done within a company, it helps to know names at all times. One thing that has changed greatly in recent are immigrants who may have a lengthy or hard to pronounce the first name. Giving them a badge with a shortened version or nickname makes communication easier for all who may come in contact with the individual.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
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