How much do you know about your favorite social media websites? You may know how to use Facebook, for example, to interact with friends and perhaps push your own business to the next level. With all the accurate information that exists online, there are other pieces of information that, simply put, don't hold up. When it comes to social media myths, there are the ones that a Long Island advertising agency can easily debunk.
"If I have more followers, I'll be more successful." While having more followers certainly helps, it's not the be-all and end-all of your social media success. In fact, you may be able to get by with having a handful of truly engaged visitors. When this is done, you'll be able to reach people that are genuinely interested in what you provide. A Facebook or Twitter account can have thousands upon thousands of followers, but if they aren't engaged, how truly successful are these accounts? This is just one of the many myths that the likes of fishbat can shed light on.
"Social media can replace my website." The likes of Facebook and Twitter aren't going away anytime soon. The same can be said about websites, which is why one shouldn't exactly be favored over the other. Both platforms work in unique ways, meaning that it's all the more important to focus on them. Social media serves as a channel for awareness. On the other hand, the website is where the bulk of all business will be done. Current and future business owners would be wise to keep this in mind.
"I have to be active on every social media platform." The main reason why this is a myth is some forms of social media may be more impactful for your business than others. For example, let's say that you own a restaurant; you may want to show off the various entrees you offer. In this scenario, you may want to focus less on LinkedIn for a more visual platform like Instagram. Being active on every social media platform isn't necessary for results.
"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.
"If I have more followers, I'll be more successful." While having more followers certainly helps, it's not the be-all and end-all of your social media success. In fact, you may be able to get by with having a handful of truly engaged visitors. When this is done, you'll be able to reach people that are genuinely interested in what you provide. A Facebook or Twitter account can have thousands upon thousands of followers, but if they aren't engaged, how truly successful are these accounts? This is just one of the many myths that the likes of fishbat can shed light on.
"Social media can replace my website." The likes of Facebook and Twitter aren't going away anytime soon. The same can be said about websites, which is why one shouldn't exactly be favored over the other. Both platforms work in unique ways, meaning that it's all the more important to focus on them. Social media serves as a channel for awareness. On the other hand, the website is where the bulk of all business will be done. Current and future business owners would be wise to keep this in mind.
"I have to be active on every social media platform." The main reason why this is a myth is some forms of social media may be more impactful for your business than others. For example, let's say that you own a restaurant; you may want to show off the various entrees you offer. In this scenario, you may want to focus less on LinkedIn for a more visual platform like Instagram. Being active on every social media platform isn't necessary for results.
"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.
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