Friday 16 June 2017

Television & The Shifts That Internet Marketing Companies Observe

By Rob Sutter


Television is a common form of entertainment, but this doesn't mean that it hasn't seen shifts over the past few years. Any Internet marketing company will be able to agree, seeing as how people consume content differently than they did decades ago. What do these shifts entail, and how have they been able to help TV evolve? The following information should give you a better understanding of where said form of entertainment stands today.

One of the ways that TV changed is with the inclusion of streaming services, some being more popular than others. Netflix is the name that most people know, but others like Hulu and MLB.TV have been able to provide their own catalogs. These are different from standard TV channels, which more people seem to be shying away from in favor of said streaming services. Of course, this is just one of many changes that authorities like fishbat.com can draw attention to.

Binge-watching is another recent shift made in the world of TV. Decades ago, many people would have never thought of watching numerous episode of a show at one time, as new episodes were typically released periodically. With Netflix, as well as other streaming services, full seasons tend to be dropped at once. This makes the act of binge-watching easier, and it's safe to assume that the companies providing said seasons encourage this practice.

What about the various video streaming websites that are active today? YouTube is perhaps the most common example and it's easy to see why, given its over one billion users that are active on the site. Many of these users have channels that they're subscribed to, meaning that they will be alerted if new videos are released. This is no different from traditional TV channels, which viewers flip over to so that they can catch new episodes as they air.

Despite the changes made in the world of television, it's important to note that this form of multimedia will never go away. However, it will have to change in order to stay relevant. This is evidenced by the advent of streaming services and video streaming websites, both of which can be accessed by way of the Internet. As long as these platforms continue to grow and develop, it's unlikely that TV will be classified as "dead."




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