Recently, Google changed its iconic logo, resulting in an appearance that looked like it was drawn with chalk. It was a shift that caused quite a bit of discussion, from general users to those who operate their own Long Island advertising agencies. In any event, I think that it's important to discuss what goes into the process of changing logos. For those who do not know, here is a series of tips that will be able to help all curious parties in the long term.
One of the things to keep in mind, when changing your company's logo, is to keep the mood the same. Those who have invested in your company, to any degree, have certain expectations when it comes to the cosmetic side of things. If you take an established design and totally remake it from the ground up, chances are that you'll alienate a good portion of your audience. This is just one factor that any Long Island advertising agency can draw attention to.
Simplicity is another talking point that can be covered by a number of reputable firms, fishbat included. Simply put, when simplicity is at the forefront, everything from text to image choices become influenced for the better. The general Internet user has certain expectations when it comes to websites. In other words, they want to be greeted by pages with as much effective simplicity as possible. No Long Island advertising agency will be able to say differently on the matter.
After your redesigns go live, it'll make sense to keep track of consumer response. The reason for this - and I am sure that others can agree - is that your audience's initial response won't be defining. Yes, many consumers will not be entirely onboard with logo changes at the start. However, if your work is well-crafted, perceptions will change for the better. This will not happen, though, unless you make it a point to observe what your audience is saying.
As you can see, there is much that goes into the shifting of website logos. Google made a change that had people talking, and it's possible that you can do the same. All you have to do is adhere to the points mentioned earlier, and exercise care when doing so. It might take some time to find the perfect successor, but that's what effort is all about in this sense. If you're dedicated and spend time putting in the work, the best results will shine through.
One of the things to keep in mind, when changing your company's logo, is to keep the mood the same. Those who have invested in your company, to any degree, have certain expectations when it comes to the cosmetic side of things. If you take an established design and totally remake it from the ground up, chances are that you'll alienate a good portion of your audience. This is just one factor that any Long Island advertising agency can draw attention to.
Simplicity is another talking point that can be covered by a number of reputable firms, fishbat included. Simply put, when simplicity is at the forefront, everything from text to image choices become influenced for the better. The general Internet user has certain expectations when it comes to websites. In other words, they want to be greeted by pages with as much effective simplicity as possible. No Long Island advertising agency will be able to say differently on the matter.
After your redesigns go live, it'll make sense to keep track of consumer response. The reason for this - and I am sure that others can agree - is that your audience's initial response won't be defining. Yes, many consumers will not be entirely onboard with logo changes at the start. However, if your work is well-crafted, perceptions will change for the better. This will not happen, though, unless you make it a point to observe what your audience is saying.
As you can see, there is much that goes into the shifting of website logos. Google made a change that had people talking, and it's possible that you can do the same. All you have to do is adhere to the points mentioned earlier, and exercise care when doing so. It might take some time to find the perfect successor, but that's what effort is all about in this sense. If you're dedicated and spend time putting in the work, the best results will shine through.
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