Friday, 5 June 2015

Long Island Advertising Agencies & The Benefits Of Twitch

By Robbie Sutter


For those who enjoy gaming and entertainment as a whole, it's probably safe to say you've either spend time on, or heard about Twitch.tv. This website was launched in 2011, and has since then gained an audience that cannot be overlooked. Even though certain interests stand out more than others, one can make the assumption that it has its place in business. For this reason, I believe that it's important to note why Long Island advertising agencies may see it as advantageous.

If you want to talk about Twitch.tv, as a whole, you must first go over some of the landmark moments for the website. The one that immediately comes to mind is the one last year, when Amazon made the purchase for $970 million. While the people behind Twitch.tv have made out like bandits, for lack of better terms, the truth of the matter is that the site's popularity has not diminished. In fact, it has become even stronger as word-of-mouth passed along.

What is some of the content that you will immediately stumble upon with Twitch.tv, you may wonder? If you're an avid video game enthusiast, speedruns will gain your attention. Many classic games, like "The Legend of Zelda: Ocarina of Time" and recent titles have been showcased through this platform. Not only have we seen these games played in short spans of time, but it's not out of the question to think that they have swayed the minds of others, in regards to purchases. Suffice it to say, this site has appeal.

Even though Twitch.tv is a platform with a tremendous degree of potential, a certain level of care is needed by any Long Island advertising agency that wishes to utilize it. To start off, companies the likes of fishbat will tell you that a particular audience must be considered. Suffice it to say, this will determine the type of content that is made, and just how much is put out on a regular basis. Even though gaming and sports are two of the main interests associated with this platform, they are not the only ones.

Without question, Long Island advertising agencies know that adapting to the times is crucial. This is especially true when you consider the litany of websites that exist, some gaining greater traction than others. Twitch.tv is most definitely a popular subject, especially amongst those who are into entertainment. Make sure that you know what content to create, based on the audience you're looking to target, and it won't be long until you start to see engagement.




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