Sunday, 1 March 2015

Will Facebook's Amber Alert Feature Draw In Online Marketing Firms?

By Paula Hess


For those who do not know, Amber Alert is a system that is designed for the purpose of alerting the public of child abduction cases. While this came into being in 1996, it has since been integrated into a number of websites, Google included. However, what if I were to tell you that Facebook would soon be making use out of them? It's a tremendous point to cover and it's one that, in my view, online marketing companies may be drawn in by.

Along with the National Center for Missing and Exploited Children, Facebook will be working in order to send Amber Alerts to users in particular areas. These signals will be distributed based on the locations of users, meaning that abductions which have taken place in Long Island will be made clear to Long Island residents. According to Facebook Security, Trust and Safety Manager Emily Vacher, Facebook will become, "...the world's largest neighborhood watch."

What about the details of these alerts, you may wonder? It's been said that the alerts in question will contain photographs of the children taken or even information about the vehicles detected. To say the least, these points of interest should help to make the recovery of abducted children easier. Of course, one can make the sound argument that the idea of similar information plays a part in this, as everyone will have the same understanding of what a particular case entails.

Should a story like this become heightened by online marketing companies? I believe this to be the case, especially when given the idea that Amber Alerts, and their accompanying information, can be shared out to other Facebook users. Even if they aren't part of the same residential area, the fact that this can be done only speaks volumes about the aforementioned partnership. For reasons like this, a story such as this should reach the attention of various firms, fishbat included.

It's easy to see that Facebook is doing a tremendous thing, as far as this story is concerned. Given the importance of child abduction cases, and the attention which should be drawn to them, it's easy to see that Amber Alerts are invaluable. It's also vital to note that the information tied to these alerts can be distributed to other individuals, thereby allowing more attention to be drawn to a number of cases. From what I have seen, this will only allow abduction cases to be remedied sooner.




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