Monday, 9 March 2015

Internet Marketing Companies & 3 Reasons Video Matters

By Robert Sutter


Video is, without question, one of the most important services for Internet marketing companies to bring to the table. I am sure that most will agree with this sentiment, especially when given the success this type of content has had for various brands. With this in mind, you may be curious about how video has been able to grow in popularity. I am of the opinion that this truly kicked off following the advent of video-streaming websites we all know and appreciate.

YouTube, as well as other video-streaming websites, are known all too well by firms the likes of fishbat. Not only are they popular, to say the least, but they have illustrated the sheer amount of people who can become invested in this type of content. As a result, it's not hard to see why Internet marketing companies have been able to adopt the creation of video as well. In fact, these are just 3 of the greatest perks associated with this type of content.

Video is important because of how little time it takes to reach a wide audience. I am sure that most people are familiar with Vine, which is a site that features videos which are, approximately, six seconds at length. As a result, the general audience is able to more easily digest this content, which spreads awareness to much greater extents. This is just one of the many reasons why several brands have flocked to this platform, as long-term benefits cannot be overlooked.

Another perk of video content is the priority they take on search engines. Many experts in SEO will tell you that video content ranks surprisingly high, on Google and otherwise, especially in comparison to text and pictures. What this means is that, for those who are concerned about how highly their videos will rank, any concerns on the matter can be put to rest. All you have to do is market your work well and the results will show themselves before long.

Believe it or not, many people seem to trust video content to a higher level. It's almost like video speaks directly to them, not unlike a conversation between two parties, which cannot be easily said about other types of content. Identities are made clearer, through the usage of video, and I believe that very few can overlook this. Trust has to be built, before business truly picks up, and it's fortunate that this type of content can help to magnify this for long-term endeavors.




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