Sunday, 25 January 2015

3 Long Island Advertising Agency Trends For The New Year

By Robert Sutter


With 2015 upon us, it's clear that marketing is going to be a strong cornerstone of business in general. Just about any Long Island advertising agency can agree with such a sentiment, and their practices are most likely going to shift before this year is out as well. However, one has to wonder what the biggest trends of 2015 are going to be. In order to better understand what these points are all about, here are 3 of the biggest trends to take into account.

One of the trends to look to in 2015 - and other marketing experts will agree - is the increase in engaging content. As time goes on, more and more businesses are going to throw their hats into the proverbial ring, meaning that it is that much more important for them to produce what their audiences would like. Whether it's in the form of articles or what have you does not matter. What does hold weight, though, is the fact that content has to be created in the long term.

If you want to talk about another trend that any Long Island advertising agency can observe, you may want to focus on hashtags. Specifically, you'll want to focus on how the usage of these will increase, whether they are viewed during television shows or, where they're more commonly see, the Internet in general. The fact that hashtags have become beacons of conversation cannot be overstated. Their increase may prove to be another strong trend observed by authorities like fishbat.

If you want to talk about the most promising trends, in 2015, the increased number of channels must be looked to. The reason for this is because users engage in more social media channels than the big ones, Facebook and Twitter being the two most prominent. Everything from niche favorites like Tumblr and newcomers such as Tsu must be evaluated as well. When these are taken into consideration, marketing endeavors in 2015 stand a great chance of becoming more effective.

As you can see, there's plenty to keep an eye out for as we move forward through 2015. From what I have seen, this is going to be a year where we see even greater numbers of users engaged on social media and higher levels of web traffic across the Internet. However, the ways in which marketing is done will change as well. Whether this is done to small degrees or larger ones, it's important to make note of these so that marketing endeavors can change accordingly.




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