With Facebook hitting over a billion active monthly users, there is no doubt that this is the ultimate platform for not only communicating with family and friends, but also for promoting and marketing your business. Of recent, Facebook has become a good place for business owners and if you have decided it's time build a business page too, you'll want to do it right. Spending a significant amount of time and effort on this is worth because if done right, it can drive huge traffic to your blog or website.
The model is to pick a niche that has the potential for a large audience, like 'going green', 'weight loss', or 'women's fashion.' Create a Facebook fan page and a web site that goes along with it.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
Give People Something Good - Tell them what they do not know. No one will follow something that is very basic or boring. Instead, they want to learn something new, so you should take advantage of this even though it's not related to your product. Educate the fans, shock them and even motivate them. This will get them sharing your posts and in return get more followers.
Your web site has two purposes - to generate immediate income via sales of products as an affiliate or via ads on the site, such as Google Adsense. The second purpose is to get people on an email list. With the email list you will want to send out three to five emails per week that drive people back to new content on your web site. This fan page has almost 6.5 million fans and is used to drive traffic back to the web site where you will find mostly Google Ads for monetization. If only one percent of the fans visit the site on a daily basis, that's still almost 65,000 visitors PER DAY to the web site!
It's a simple model that can be repeated. It will take some time as well as testing to get a good ad price and in figuring out what type of content your fans will respond to but it's an easy to set up model and is also easy to run.
The model is to pick a niche that has the potential for a large audience, like 'going green', 'weight loss', or 'women's fashion.' Create a Facebook fan page and a web site that goes along with it.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
Give People Something Good - Tell them what they do not know. No one will follow something that is very basic or boring. Instead, they want to learn something new, so you should take advantage of this even though it's not related to your product. Educate the fans, shock them and even motivate them. This will get them sharing your posts and in return get more followers.
Your web site has two purposes - to generate immediate income via sales of products as an affiliate or via ads on the site, such as Google Adsense. The second purpose is to get people on an email list. With the email list you will want to send out three to five emails per week that drive people back to new content on your web site. This fan page has almost 6.5 million fans and is used to drive traffic back to the web site where you will find mostly Google Ads for monetization. If only one percent of the fans visit the site on a daily basis, that's still almost 65,000 visitors PER DAY to the web site!
It's a simple model that can be repeated. It will take some time as well as testing to get a good ad price and in figuring out what type of content your fans will respond to but it's an easy to set up model and is also easy to run.
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