Thursday 24 January 2013

3 Tips For E-Commerce

By Dean Vincent


An online shop is an effective way for generating more income to your business and gives your customers more choice on your products and services. This is where an e-commerce solution is adopted and there are many user interactive and hosted solutions. In todays market the main e-commerce platform is Magento especially when you go by the total revenues generated and retails using this as their online storefront.

There are some out of the box solutions like Magento that may be difficult to configure and implement the right functionality. You can find a Magento partner in your country or region that does the implementation work and integrating this to an online checkout. Choose a agency that has good developers that can give you the support and additional features needed.

As an online retailer you need to determine the number of product lines and the expected daily visitors you expect. For small to medium sized businesses a large complex e-commerce platform might be too much in terms of cost and scalability. Another useful thing to remember is that you should choose an e-commerce platform that can be mobile optimised.

The user interaction side of your e-commerce store serves an important part for your audience. A customised design or having a seamless tile around the template of your e-commerce makes it more appealing. E-Commerce stores that use flash or animations at the start might not be relevant as the content is the main focus in building web traffic.

Most definitely Internet Marketing is a fantastic commodity to accompany an online shop. With all the main keywords related to your business this would need to be optimised so you can appear on Google with long tail search terms. Many e-commerce platforms have Google SEO analytics built in and that gives you a clear idea on what your potential visitors are searching for before going to your e-commerce website.




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